Trung Nguyen Legend
About
Farming / Production / Processing / Packing
USD 500M to 1B
Vietnam
1996
2001-3000 employees
Not clear
82- 84, Bui Thi Xuan st., Ben Thanh Ward, District 1, Ho Chi Minh City, Vietnam
Trung Nguyen Group, established in 1996, is an enterprise operating in the fields of coffee production, processing and trading; franchise; distribution services, modern retail and tourism. Trung Nguyen Coffee is one of the leading famous brands in Vietnam and is present in more than 60 countries around the world. With Trung Nguyen Cafe, drinking coffee at this time is not only for refreshment but also to create a harmonious mind between the soul of the coffee bean and the soul of the beholder.
With quality coffee products, Trung Nguyen is the only Vietnamese coffee brand present on Vietnam Airlines flights, selected to serve in APEC, ASEM, ASEAN, and Summit Summits. Global Women, Miss Earth, Miss World, Vietnam – Belgium Association Exchange 2009, ASEAN Open Food Day 2010… are popular in more than 53 countries and powers in the world: USA, UK, Germany, Russia, Canada,… and at the end of 2011, G7 instant coffee product was officially present in the system of leading supermarket groups in the world in the US and E-Mart in Korea.
MESSAGE FROM THE CHAIRMAN
Why can others do it but we can’t?
Why do others succeed that we fail?
Why can other countries do it but we can’t?
I have been relentlessly searching days and nights with the firm belief that there will be the answers for those questions. After all, the answers turn out to be the core, the goal of the Vision, and the Responsibility that Trung Nguyen has been pursuing for the past twenty-two years. That is, let’s serve our Brothers, Sisters, organization, community, nation, peoples, and the entire human race with Good and Righteous Heart. Each of us must engrave on mind that, when serving with Good and Righteous heart in every single work and moment, then no matter how big the expectation of the organization, community, nation, peoples, mankind is, or no matter how big or small dreams of each individual are, they all will finally come true.
We affirm that the road to Success and True Happiness is no other than Serving with Love. This is the only highest and the most important energy for everyone and every organization that I consider as the Hearted Energy of Serving. When we truly serve our Brothers, Sisters, including the most vulnerable ones to friends, customers, partners, communities, nations, and peoples, we will get thousand times more in return.
We always believe that, “If the others can, we can; if the other countries can, Vietnam can, and can even do better. We definitely can!”
Maybe we the Brothers and Sisters all want the organization, community, and the country, where we are serving and living, to become a role-model sample; and we ourselves certainly wish to become preeminent to accomplish our lifetime great ambitions. From the early days of start-up, Trung Nguyen’s journey has always been the journey of Serving the community, and this commitment is being strongly promoted through the “The Journey of Setting Great Mindset – Start-up – Building the Nation for Vietnamese Youth” in order to bring to the community not only the perfect cups of Energy Coffee, but also the Formula of Success for each individual, family, organization, community, and country by the valuable Life-changing Books. So, do not wait anymore! Let’s join the Serving Journey with our very Good and Righteous Heart right through our usual daily work, which are also extremely meaningful from now on.
May you the Brothers and Sisters of Trung Nguyen Legend the Great Family and those who love and support Trung Nguyen another New Day filled with Love, Creativity, Enthusiasm, and Solidarity!
IF YOU WANT TO SUCCEED, THERE MUST BE ASPIRATIONS!
IF YOU WANT TO BE HAPPY, YOU MUST SERVE WITH HEART!
THE HIGHER RESPONSIBILITY, THE BIGGER GLORY!
TOGETHER, NOTHING IMPOSSIBLE!
DANG LE NGUYEN VU
FOUNDER and CHAIRMAN OF TRUNG NGUYEN LEGEND GROUP
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With quality coffee products, Trung Nguyen is the only Vietnamese coffee brand present on Vietnam Airlines flights, selected to serve in APEC, ASEM, ASEAN, and Summit Summits. Global Women, Miss Earth, Miss World, Vietnam – Belgium Association Exchange 2009, ASEAN Open Food Day 2010… are popular in more than 53 countries and powers in the world: USA, UK, Germany, Russia, Canada,… and at the end of 2011, G7 instant coffee product was officially present in the system of leading supermarket groups in the world in the US and E-Mart in Korea.
MESSAGE FROM THE CHAIRMAN
Why can others do it but we can’t?
Why do others succeed that we fail?
Why can other countries do it but we can’t?
I have been relentlessly searching days and nights with the firm belief that there will be the answers for those questions. After all, the answers turn out to be the core, the goal of the Vision, and the Responsibility that Trung Nguyen has been pursuing for the past twenty-two years. That is, let’s serve our Brothers, Sisters, organization, community, nation, peoples, and the entire human race with Good and Righteous Heart. Each of us must engrave on mind that, when serving with Good and Righteous heart in every single work and moment, then no matter how big the expectation of the organization, community, nation, peoples, mankind is, or no matter how big or small dreams of each individual are, they all will finally come true.
We affirm that the road to Success and True Happiness is no other than Serving with Love. This is the only highest and the most important energy for everyone and every organization that I consider as the Hearted Energy of Serving. When we truly serve our Brothers, Sisters, including the most vulnerable ones to friends, customers, partners, communities, nations, and peoples, we will get thousand times more in return.
We always believe that, “If the others can, we can; if the other countries can, Vietnam can, and can even do better. We definitely can!”
Maybe we the Brothers and Sisters all want the organization, community, and the country, where we are serving and living, to become a role-model sample; and we ourselves certainly wish to become preeminent to accomplish our lifetime great ambitions. From the early days of start-up, Trung Nguyen’s journey has always been the journey of Serving the community, and this commitment is being strongly promoted through the “The Journey of Setting Great Mindset – Start-up – Building the Nation for Vietnamese Youth” in order to bring to the community not only the perfect cups of Energy Coffee, but also the Formula of Success for each individual, family, organization, community, and country by the valuable Life-changing Books. So, do not wait anymore! Let’s join the Serving Journey with our very Good and Righteous Heart right through our usual daily work, which are also extremely meaningful from now on.
May you the Brothers and Sisters of Trung Nguyen Legend the Great Family and those who love and support Trung Nguyen another New Day filled with Love, Creativity, Enthusiasm, and Solidarity!
IF YOU WANT TO SUCCEED, THERE MUST BE ASPIRATIONS!
IF YOU WANT TO BE HAPPY, YOU MUST SERVE WITH HEART!
THE HIGHER RESPONSIBILITY, THE BIGGER GLORY!
TOGETHER, NOTHING IMPOSSIBLE!
DANG LE NGUYEN VU
FOUNDER and CHAIRMAN OF TRUNG NGUYEN LEGEND GROUP
Photo & Video
Certifications
Export History
United States
Canada
Australia
China
Germany
South Korean
Russian Federation
Europe
Why Us
PHILOSOPHICAL COFFEE
The Japanese have shaped Tea Ceremony into morality of the nation, a living art conveyed through enjoyment of a cup of tea. Meanwhile, Vietnam – the world’s second biggest coffee power, possesing the best Robusta coffee beans in the world, has a long history in hundreds of years of coffee enjoying culture, but up to now, Vietnamese coffee value has been still in the low segment, mainly exporting raw materials and has not been properly shaped the inherent position of the industry and the nation.
PHILOSOPHICAL COFFEE
With the desire to bring Vietnam’s coffee industry to a new height, raise the value of coffee not only as a regular drink but also at the level of cultural coffee, artistric coffee, spiritual coffee … to philosophical coffee, worthy of the position of the coffee power of the world – Trung Nguyen Legend Group has spent time and enthusiasm for many years to research history, culture, art … of coffee in all fields of human life so that coffee becomes “Philosophical Coffee”.
PHILOSOPHICAL COFFEE
During the journey of formation and development of Trung Nguyen Legend, the spirit of commitment to serving the community has always been the nucleus through many action programs to build great aspirations and great mindset for the nation. In order to build a new position for Vietnam’s coffee industry on the world coffee map and on this Journey, Trung Nguyen Legend wishes to join hands with national strategic decision makers so that Vietnam can soon become a mighty and influential country all over the world!
“The Japanese did it!
The Vietnamese also can do it and do it better!”
